In the digital studio we created a fictional festival with a generative branding. I made a comedyfestival named HahaPalooza. The concept was that every bar that wanted to participate could sign up on the website and create their own promotion material.
I created a database with pictures, gifs, colours, shapes, copy and type that would generate a new picture everytime you would refresh. You just had to put in all the information that you wanted on your post and the database would do the rest. You can make stories, instagram posts, posters and even costers and buttons as merch.
I created a database with pictures, gifs, colours, shapes, copy and type that would generate a new picture everytime you would refresh. You just had to put in all the information that you wanted on your post and the database would do the rest. You can make stories, instagram posts, posters and even costers and buttons as merch.
